Yolcuların Yeşil Havayollarına Yönelik Tutumları Üzerine Bir Araştırma

Abstract

In recent years, it has been seen that airlines have given importance to environmentalist applications during their service process. Finding out the passenger attitudes toward these activities is important for airlines in order to shape their green marketing activities. Studies related to the passenger attitudes towards green airlines are relatively limited in national literature. Therefore, in this study, general environment awareness and attitudes of the passengers towards green airlines were examined. In this study, a survey was conducted with Turkish passengers in different airports of Turkey. Questionnaries including 5-point Likert scale organized as “strongly disagree (=1)” to “strongly agree (=5)” were applied to the passengers. Also respondents’ demographic and flight information as; gender, age, education level, average monthly income, flight type, flight purpose, flight frequency and the reason for selecting the airline were asked. T-test, ANOVA and Regression analysis were applied to analyze the data. According to the analysis result, the environmental awareness of women and elder passengers is higher than the others. Moreover, passengers in the high income group are more likely to have positive attitudes towards green airline operations. At the end of the study, some suggestions to airlines to be more successful in their environmentalist activities were made.