Abstract

 
 
 Understanding Audiences and the Impact of Arts and Culture: Experience as the Focus of Audience Research
 What are the meanings that people give to justify their attendance or non-attendance in culture and arts? What kind of experiences lie behind these justifications? Although there is a vast amount of knowledge on attendance and participation in culture and art, it is usually produced from the perspective of the goals of cultural administration. Therefore, in this article I suggest addressing the questions on attendance and non-attendance, participation and impact of arts and culture by focusing on the experiences of audiences. Instead of trying to develop quantitative measurements for the impact of arts and culture, the experiences of people should be understood more thoroughly. I reflect on what qualitative audience research with creative methods could provide for research as well as the development of cultural policy and public funding.
 Key words: qualitative audience research, audience experience, impact of culture and art, creative methods
 
 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.