Abstract
Indonesians in general especially for younger generation, are more familiar with foreign cultures rather than being used to their own domestic culture, this phenomenon also occurred to the food aspect as a culture. This research aims to examine the development strategy of business model canvas approach in Yeobo Topokki franchise. The method used in this study is a descriptive business model, canvas model, and SWOT Analysis. The research was conducted in CV Usaha Anak Bangsa Perkasa which is located in Grand Depok City, Kalimulya, Depok, West Java. This study was conducted in April 2019 until December 2019. The results indicated that Yeobo Topokki accepted the business model improvement and the results of the strategy formulation that the company was in an aggressive position. Based on this analysis, it can be concluded that companies need to create value-added elements of the value proposition to create interest from prospective customers, such as by doing some certification on the products offered.
Highlights
Indonesian has a good society. in particular, younger generation feels more familiar with foreign cultures rather than their own culture
The results indicated that Yeobo Topokki accepted the business model improvement and the results of the strategy formulation that the company was in an aggressive position
The first thing to be discussed is the mapping of nine elements of the Business Model Canvas (BMC) related to the company business activities which has been conducted
Summary
Indonesian has a good society. in particular, younger generation feels more familiar with foreign cultures rather than their own culture. In particular, younger generation feels more familiar with foreign cultures rather than their own culture. This can be related to the phenomenon of foreign influence in Indonesia during this globalization era. A new emerging culture and popular nowadays is Korean pop culture or commonly referred as Korean Wave. Korean Wave, is a term about people's interest in Korean Culture such as Korean dramas or Korean Music popularized by Korean musicians, better known as K-Pop, people began to imitated their style, until interest in the food and beverage originating from South Korea. The younger generation with great curiosity and influenced by the environment will try to apply their interest with Korean culture into daily life. According to data of restaurants list on website of food Zomatoin the Greater Jakarta area there are at least 355 restaurants serving that has typical Korean menu
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