Yeni (Sanal) Yaşam Alanı Metaverse’de Etkinlik Yönetimi

Abstract

In this research, Metaverse will be discussed as an event platform. The study, it is aimed to analyze the use of Twitter shares related to Metaverse, which is a new activity area, in terms of event management. While the universe of the study consists of accounts that share Metaverse, the sample is the official Twitter account of Turkey Metaverse E-Journal. The tweets shared by the magazine on its official Twitter account between October 23, 2021, and December 31, 2021, were analyzed according to the thematic analysis management in the Maxqda program, and the following results were obtained: 298 tweets were shared between these dates, and 343 codings were done on these tweets. When the Twitter shares of Turkey Metaverse E-Magazine were evaluated according to the activity types (f=153), coding was done. Shared event types are M.I.C.E events, promotional events, cultural-artistic-sports events, and festivals. It is seen that while the least M.I.C.E events are shared, the most festival events are the most. The event scales shared by the magazine are signature events, special events, and qualifying events. In this context, it can be said that the most qualified events were realized and the least signature events were carried out. Therefore, it can be interpreted that the types and scales of events in Metaverse will increase depending on the spread of this platform. Keywords: Event Management, Online Event Management, Public Relations, Metaverse, Twitter