Abstract
This research aimed to examine the dimensions and contents of hate speech shared on
 the official Twitter accounts of clubs in the fiercely competitive derbies of world
 football.
 In the scope of the research, competitors with intense competition in world football
 and the competitions with the highest competition rate were determined, and the
 Twitter reflections of the matches played by these clubs with each other in 2019 were
 examined on the official Twitter accounts of the clubs. Clubs under examination in the
 Turkish Super League were Fenerbahce and Galatasaray, Manchester United and
 Liverpool from England, Inter and Milan from Italy, Barcelona and Real Madrid from
 Spain, Schalke 04 and Borussia Dortmund from Germany, Celtic and Rangers from Scotland, Boca Juniors from Argentina and River Plate teams' official Twitter accounts
 were investigated.When total of 18249 tweets were examined the obtained results
 were examined, the intensity of sharing profanity-insulting content did not differ
 according to the countries, but there were differences when the people or teams in
 which these posts were directly considered. While insulting and profanity messages
 towards the opposing team came to the fore in the Turkish Super League, Spain La
 Liga, Argentine League, Italy Serie A and Scottish Premier League, the messages of
 the fans in this category in the English Premier League and the German Bundesliga
 came to the fore because of the hate speech directed to their teams. In humiliating or
 othering the opponent, the Turkish Super League was at the top, and the results in this
 league were similar to Spanish La Liga.
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