Abstract
ABSTRACT This study examines the effects of Yelp.com ratings on the businesses visited by cruise passengers that came to Bar Harbor, Maine. Results – based on survey data of where people report that they shop and eat – indicate that being a top-10 rated store or restaurant is associated with a large increase in the number of visits by cruise passengers. Furthermore, there’s a substantial drop-off in the impacts going from a ‘top-10’ to ‘second-10’ rated business.
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