Abstract

The study investigates that behavioral intention can be affected by different factors, by associating slow tourism with the concept of authenticity and attachment to place. Cittaslow (slow city) is a social movement and organization that promotes slowness in lifestyle. Halfeti district, which is within the scope of slow city in Turkey, was chosen as the research area and the data were collected from the tourists in this region. Using the convenience sampling method, the study was analyzed with the data of 415 questionnaires. Smart PLS 3 (PLS-SEM) analysis technique was used to test the proposed model. According to the results of the structural equation model, it was determined that the dimensions of authenticity and authenticity (objective, structural and existential) positively affect the attachment to the place and its dimensions (place dependence, place identity, place effect, place social bond). However, no positive effect was found between place effect and place social bond, which are the dimensions of attachment to the place of the structural dimension of authenticity. On the other hand, it has been determined that attachment to place and its dimensions (place dependence, place identity, place effect, place social bond) have a positive effect on behavioral intention.

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