Y Consumers’ Intentions for Using MPayment in Bangladesh: An Empirical Study Based on SEM

Abstract

Mobile banking allows bill payments, clear transaction viewing, and financial tracking without physical bank statements updates, eliminating the need for physical transactions. The purpose of the study is to investigate the link between customer satisfactions and plans to use mobile payment services. The purpose of this study is tofind out the factors that can affect young consumer attitude for using M payment in the northern area of Bangladesh. This is a quantitative research study has conducted to collect data from 336 young consumer through purposive sampling of northern area of Bangladesh and then hypothesized model based on data analysis in structural equation model. The result show that continues uses intention is significantly affected by young consumer satisfaction. The findings of the study also demonstrate that the adoption of m-payment services is strongly and favorably influenced by views of usability, usefulness, trustworthiness, and social influence. On the other hand, neither mobility nor perceived danger nor cost have an effect on young consumer intention toward m-payment services. The study will help managers develop suitable business plans and service strategies for various m-payment user groups, allowing them to devote time, energy, and resources to developing m-payment systems. Both theoretical and practical implication are presented for M payment marketer to develop effective and efficient M payment system in Bangladesh. The future research scope would involve more investigating the determinants of Y consumers’ intentions for using mobile payment in Bangladesh.