Abstract
This article describes the conception and development of a market-based conservation program in Wyoming whose purpose was threefold: to compensate landowners for good stewardship of their land and water resources; facilitate meaningful conservation; and encourage environmentally responsible energy development. The program was developed with strong stakeholder support against a backdrop of significant regulatory change. The project, called the Wyoming Conservation Exchange (WCE), represents a project-based alternative to more traditional program-based Extension efforts. This article evaluates ways in which the WCE can act as a road map—but also a cautionary tale—for similar Extension efforts in the future.
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