Abstract
The dynamic social, economic, and political transformations of recent years have shaped the contemporary image of Polish society and significantly impacted higher education institutions. Geography had to evolve as an academic discipline not only because of the Bologna Process or reforms of higher education system, but also to attract young people to degree courses in geography. The aim of this article is to demonstrate the chief processes that currently shape higher education and geography degree programmes in Poland. At the macro-scale, we examined the opening of the labour market and the market of educational services, integration with the Bologna system, demographic changes and the evolving aspirations of Polish society towards education and professional careers. In the analysis regarding geography, we focused on the changes in how school geography is viewed generally, the level of interest among young people to pursue geography degrees and the motivations behind choosing this programme among geography students. We have discussed the role of internal and external competition affecting geography degree courses and the formal division of geography as a discipline resulting from the new Law 2.0 on Higher Education currently being implemented in Poland.
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