Wuxi Rail Transit Public Service Publicity Film: Research on MG Animation Creation in the Context of Integrated Media

Abstract

With the rapid progress of science and technology, the form of image expression has become more diversified, and MG animation is therefore more and more favored by artists. Using flat style graphics and text movement, MG Animation presents content and conveys information with unique style and simplicity. MG animation is created with a minimalist production method and movement of picture elements. It integrates the minimalist concept of "less is more" into the public service promotion, which meets the aesthetic needs of the audience. This paper takes the creation and research of MG animation for public welfare publicity as the theme, takes the civilized propaganda animation of Wuxi Metro as an example, and explores the production method of the propaganda animation of Wuxi rail transit. This study will have a driving effect on the research of theme types of MG animation and the development of social public welfare undertakings.