Abstract
Fashion is the symbol of civilization and progress, but also the pursuit of a better life. The purpose of this study is to explore the elements of Wuhan Fashion City brand image construction under the background of Yangtze River culture, so as to integrate the Yangtze River culture elements, enhance the impact of Wuhan City image, and promote the sustainable development of fashion industry, to promote the cultural heritage and development of the Yangtze River.
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