Written Network Communication: Communicative Needs and Ambiguity of Interpretations

Mariana Sokol,Eleonora Palykhata,Olga Petryshyna,Lilia Shtafirna,Volodymyr Misko,Tetiana Mykolenko

doi:10.5430/ijhe.v10n5p10

Abstract

Social networks are dynamic, accessible virtual planes of communication, through which users carry out the cross-border and transient exchange of information and emotions, meeting their communication needs. The article outlines the main aspects of written communication, its communicative needs, and the ambiguity of interpretations.The constant growth of the popularity of social networks with the simultaneous displacement of the importance of live, direct communication forces scientists in various fields, including the theory of communication, communicative linguistics, to rethink the phenomenon of "communication". It is about creating a special discourse, which is caused by the specifics of the communication channel/code between communicators and the virtual chronotype. Attention has been drawn to written communication on social networks in terms of speakers’ intentions, the interpretation of explicit and implicit information, its impact on the participants of communication, the formation of the special culture of communication (non-library), etc.Specificity in the written form of communication in the social media has been caused by many factors: the readiness or unreadiness of the virtual interlocutor to interact; dominance of visual perception, hence, special attention of recipients to the layout, structuring of the text, volume, photo accompaniment, etc.; knowledge of the latest trends in online communication (fashion clichés, abbreviations, slang, memes); replacement or substitution of non-verbal means by various means of paragraphemics, for example, smilies, stickers, pictures, animation, etc.; developing of a specific network chronotype, in which there are no time limits and which is constantly expanding in volume due to the multiplicity of accounts, texts, chats, groups.Not everyone who communicates on social media knows the intentions of other people. On the one hand, such communication generates the selectivity or concealment of true meanings in the author's texts and on the other hand, additional meanings are taken on during the recipients’ interpretation.

Highlights

Specificity in the written form of communication in the social media has been caused by many factors: the readiness or unreadiness of the virtual interlocutor to interact; dominance of visual perception, special attention of recipients to the layout, structuring of the text, volume, photo accompaniment, etc.; knowledge of the latest trends in online communication; replacement or substitution of non-verbal means by various means of paragraphemics, for example, smilies, stickers, pictures, animation, etc.; developing of a specific network chronotype, in which there are no time limits and which is constantly expanding in volume due to the multiplicity of accounts, texts, chats, groups
The relevance of the given research is based on the need to study the communicative needs, intentions of speakers, which they satisfy or seek to satisfy in social networks, as well as the variability of their perception of written texts
It is important to scientifically substantiate whether social networks, in which users spend a lot of time, are the optimal chronotype in which any kind of discourse can be developed, or whether it is partly a virtual communicative alternative to real communication, which speakers choose for convenience and public access

Summary

Introduction

Specificity in the written form of communication in the social media has been caused by many factors: the readiness or unreadiness of the virtual interlocutor to interact; dominance of visual perception, special attention of recipients to the layout, structuring of the text, volume, photo accompaniment, etc.; knowledge of the latest trends in online communication (fashion clichés, abbreviations, slang, memes); replacement or substitution of non-verbal means by various means of paragraphemics, for example, smilies, stickers, pictures, animation, etc.; developing of a specific network chronotype, in which there are no time limits and which is constantly expanding in volume due to the multiplicity of accounts, texts, chats, groups. Many more people use the new media technology, the Internet, in particular, to meet their psychological and social needs. In internet communication, people have more time to reflect than in face-to-face communication As a consequence, they can control if, when, how, how much and what they communicate to others on the internet; it offers controllability»(McKenna and Bargh, 2000; Walther, 1996). Due to anonymity and reduced visual and auditory cues, people may more overcome shyness on the internet than in face-to-face settings (McKenna and Bargh, 2000). This may make it easier for people to talk about a greater number of topics (breadth) and to feel less inhibited in disclosing personal or intimate information about a particular topic (depth)»(Jochen Peter, Patti M.

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