Abstract
This paper aims at examining a very fashionable and important topic nowadays, i.e. companies’ ?About Us’ pages, an ‘identity card’ through which companies must spark the potential customers’ interest in wanting to buy their products or try their services. To this purpose, 25 most valuable entrepreneurial Romanian companies’ ?About Us’ pages have been considered and analysed. Seeing that there are no specific guidelines concerning the content of such a page, the analysis has taken into account some criteria found in the literature relative to what a ‘perfect’ ‘About Us’ page must look like. The pages have been analysed and compared qualitatively and quantitatively based on these criteria. Screenshots of the pages have also been provided in order to exemplify the results
Highlights
The hectic pace of life we are leading and people’s lack of time and patience to shop have made many companies understand that the old-fashioned way of doing business by meeting face-toface and shaking hands to close a deal can be called history.As a result of this sociological change, companies have started to move their presence online, creating, with the help of the Internet, ‘a new world beyond the real world – a “virtual network world” or “The Sixth continent”’ (Qin et al, 2009: 4)
This new world that seems to have erased many of the traditional ways of doing business can be regarded as ‘the most significant industrial revolution since the Industrial Revolution’, as it does have an economic effect on the consumers, and a sociological and a psychological one
A major way of playing with the consumers’ minds is by informing the prospective customers about the company’s offer and persuading them to purchase the company’s products or services. This can be done by means of an ‘About us’ page whose main purpose is to distinguish the company from the competition
Summary
As a result of this sociological change, companies have started to move their presence online, creating, with the help of the Internet, ‘a new world beyond the real world – a “virtual network world” or “The Sixth continent”’ (Qin et al, 2009: 4) This new world that seems to have erased many of the traditional ways of doing business can be regarded as ‘the most significant industrial revolution since the Industrial Revolution’ (ibid.), as it does have an economic effect on the consumers, and a sociological and a psychological one. A major way of playing with the consumers’ minds is by informing the prospective customers about the company’s offer and persuading them to purchase the company’s products or services This can be done by means of an ‘About us’ page whose main purpose is to distinguish the company from the competition. The ‘About Us’ Page known as ‘About’, ‘Mission’, ‘Story’, its purpose is to introduce the company or brands to the customers and should answer the H-3W questions:
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