Abstract
While the sociological theories of world sociey and glocalisation have different intellectual emphases, both conceptual and empirical, they are highly compatible and mutually supportive. The aim of this chapter is to explore this link between world society theory and the study of cultural glocalisation. To this aim, we review the principal concepts, core claims and exemplar studies of world society theory and relating this theory to the issues of the variation and differentiation that are accentuated by glocalisation studied and, according to world society theory, are inherent to global institutional dynamics. After explaining the synergy between these two theoretical research programs on such matters, we propose four lines for fruitful research at the nexus of the two theoretical and research traditions.
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