Abstract
The idea of world heritage in our times originates back to 1954 when The United Nations Educational, Scientific and Cultural Organization (UNESCO) started a campaign to preserve a valley with treasures from old Egypt where the Egypt government planned to build the Aswan Dam. The campaign was successful and was followed by other similar campaigns to protect world heritages around the world. At the UN conference on Human Environment 1972 The World Heritage Convention was accepted. For many years protection was the one and only goal in respect to world heritage sites. However, over time world heritage sites have achieved a position as tourism destinations as many visitors have wanted to experience the unique world heritages by travelling to the world heritage sites to enjoy the uniqueness by own eyes. It has changed the UNESCO policy in relation to world heritages sites to not only include protection but also sustainable tourism, as formulated in the convention of 2012.
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