Abstract

Relevance and novelty of the work. The article discusses approaches to supporting rural areas in the countries of the European Union, provides examples of areas for supporting rural areas in different periods. An overview of the objectives of the Common Agricultural Policy in the European Union from the 1950s to the present is presented. Researchers note unsatisfactory living conditions in rural areas of Russia, a large territorial differentiation of the quality of life. The authors reveal the main mechanisms of the integrated development of rural areas in the Russian Federation. Based on the analysis of the modern socioeconomic situation of rural areas in Russia and foreign practice, they consider the potential opportunities for rural development in the future and the feasibility of diversifying the rural economy for the sustainable development of rural areas in Russia; give proposals for urgent actions that contribute to the formation of an active position of the population in rural development and the massive involvement of the rural community in activities aimed at the integrated development of rural areas. Objective. Based on the analysis of the agricultural policy of the European Union and the current socio-economic situation of rural areas in Russia, develop proposals for involving the rural community in the development of initiative projects within the framework of the Departmental target program "Modern appearance of rural areas" and for their implementation. Propose topical directions for diversification of the rural economy as a mechanism for an integrated approach to the development of rural areas. Materials and research methods. The materials of our own research, regulatory documents, scientifi c publications, the Internet were used. In the course of the study, general scientific methods were used: monographic, analysis, comparison. Research results. Proposed and substantiated activities aimed at attracting the rural community to the implementation of initiative projects within the framework of the Departmental target program "Modern appearance of rural areas", on the development of new types of economic activities for the socio-economic development of rural areas, preserving the rural population, improving their quality of life and intensifi cation of the process of counter-urbanization.

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