Workspace 2020 - Club, hub and coworking space - a practitioners' view

Abstract

The workplace is in a state of transition. Providing an inspiring working environment and continuous innovation are key success factors, with an increasingly important role for the hospitality industry and active participation of user communities. This research reports on a 2- year project into current visions on Workspace 2020, based on literature review, expert interviews, panel discussions, case studies, and a survey among HR professionals and managers. The central research question of the whole project was: What is the optimal FM support for office workers in 2020? In phase 1 a preliminary vision was drafted, based on extensive literature review and a triple case study. Three workspace concepts (besides the traditional office and home-office) with future potential were identified: Club, Hub and Coworking space. The subsequent validation process during phase 2 and 3 encompassed a survey with HR professionals, and in-depth interviews with those responsible for the office concepts of the three concepts (club, hub, coworking space). This paper reports on the results of the in-depth interviews. Results will show the experiences with these concepts, suitability, and business model for each of the concept, based on the Business model canvas.