Working-Out of Recommendation System to Increase the Digital Maturity Level of Enterprises

Abstract

The current world economy is such that its development is inevitably associated with introducing the latest digital technologies. It includes changing the business strategy and organizing its business processes, creating new goals, and means to achieve them. Undoubtedly, the introduction of digital technologies in business operations makes it possible to significantly increase its competitiveness in the domestic market and expand its activities’ geographical scope. Suppose the business enterprise’s management is ready for the digital transformation of business processes. In that case, it must find answers to the questions: what are the digital technologies among the many existing on the market that should introduce, which digital tools will be most effective in achieving new business goals. Therefore, one of the important tasks to accelerate the domestic business’s digital transformation is to create road maps for business digitalization or development. These maps would contain both clear tools for change and sources of information from which enterprises can get the guidance, help, and further teaching opportunities. This paper proposes a system of practical recommendations for small and medium-sized business enterprises’ digital maturity gain. The developed recommendations concern using specific digital tools (like social networks, site optimization, specialized applications in business processes, etc.), improving employees’ digital maturity, and creating the vector of development for companies. The authors’ Index is proposed as numerically measure the degree of digitalization of the business structure