Abstract
This article examines the proposition that working and nonworking wives' psychographic profiles related to the purchase, preparation, and consumption of food items may have changed during the recent years. With the use of economic conditions, marketing efforts, and general sociological changes during the past few years, postulates are developed that suggest converging, diverging, or paralleling psychographical profiles. With the use of data collected in 1980 and 1986, these postulates are examined and implications provided accordingly.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
