Abstract
The purpose of this study was to explain how work-family role conflict impacted the lecturers, assistant professors, associate professors, professors differently and how much it affected their job performance. Following the simple random sampling technique, 160 academicians were selected from Bahauddin Zakariya University Multan, and the final data analysis was based on the data of 120 academicians. The data was collected using two adopted tools, i. e., the work-family role conflict scale and the individual work performance scale. SPSS was used for data analysis. The study used Independent Sample t-Test and One-Way analysis of the variance to measure the impact of work-family role conflict on academicians and their work performance. The results showed that work-family role conflict affected female academicians more than male academicians, and lecturers were more impacted by work-family role conflict than assistant professors, associate professors, and professors. Furthermore, results indicated that work-family role conflict impacted female job performance more than male academicians, and lecturers’ job performance affected more than assistant professors, associate professors, and professors.
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