Abstract
Abstract Researchers should understand who their public information officers (PIOs) are and what their level of expertise is. This understanding includes whether they are a marketing-oriented “sales rep” PIO or a more desirable PIO/journalist. PIOs in different institutions—academic, federal laboratory, government agency, and corporate—face different issues in terms of their institutional culture. There are many ways a PIO can help scientists with their communications needs, but a researcher needs to know how to assess their PIO in order to take advantage of that help. There are specific steps a researcher can take to help their PIO be maximally effective. The specific caveats researchers should be aware of when working with their PIO are, for example, in developing news releases, feature stories, and other content. There are also cautions to be observed when working with PIOs outside one’s institution.
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
