Abstract
Objective. Social media have become one of the main technologies for promoting the university library. The purpose of the work is to characterize the main stages of organizing work in social media for librarians (SMM specialists and a working group) of the Scientific Library of the Belarusian National Technical University (BNTU). Methods. Statistical analysis tools made it possible to study in detail the corporate networks of the BNTU Library. A comparative analysis of the experience of maintaining BNTU accounts in social media by an SMM specialist and a working group of employees from various library departments was carried out. Results. The advantages and risks in the work of the group are summarized. The following areas highlighted: Team building; Communication and work organization; Creativity and creative power; Overcoming the challenges of group work; Content formation techniques; Potential. Conclusions. Working in a group produces creative and interesting content in large volumes. The experience of managing the process of forming a content policy in 2020 proves that the process has become more flexible and independent of the personality of an SMM specialist.
Highlights
Working with information consumers is at the center of every library’s activity
Statistical analysis tools make it possible to study the audience in detail and choose an effective tactics for promoting library services
The work of the corporate networks of the Belarusian National Technical University (BNTU) library was studied in detail: Facebook, Twitter, VK
Summary
To expand the audience of users, library specialists strive to find effective means, forms and methods (Minasyan, 2019, Yap, 2020). Social media have become one of the main technologies for promoting the library. Representation in various social media is an effective channel for broadcasting information, a platform for various flash mobs and marathons, a source of direct communication and a messenger (Nechushkina, 2020). The corporate networks of the Scientific Library of the Belarusian National Technical University (BNTU) originate from 2009, when accounts on Facebook, Twitter, VK were created, and later the list of our presence expanded. Statistical analysis tools make it possible to study the audience in detail and choose an effective tactics for promoting library services. University libraries are aimed at the student audience, accompany the educational and scientific process. It is important to choose an acceptable communication style and speak the same language
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