Abstract
A considerable number of studies assert that word of mouth marketing is effective on customer preferences. It is also regarded as a form of promotion especially in professional services, where confidence plays a pivotal role. This study aims to identify advice giving and receiving habits regarding healthcare services. In addition, we also intend to measure the reaction of healthcare service receivers in accordance with their satisfaction and dissatisfaction outcome and to associate it with their demographic characteristics. The empirical results suggest that word of mouth marketing affects customer preferences in healthcare services. We also detect a limited relationship between demographic characteristics and word of mouth marketing.
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
