Word of mouth and digital marketing to tourist visits in Nusa Lembongan Island

Abstract

This study examines word of mouth and digital marketing to tourist visits on Nusa Lembongan Island, Klungkung Regency. The purpose of this research is to find out the benefits of Word of mouth and digital marketing for tourist visits to Nusa Lembongan Island, Klungkung Regency and also to describe the implementation of Word of mouth and digital marketing to increase tourist visits to Nusa Lembongan Island, Klungkung Regency. The results of the discussion show that the application of digital marketing using digital media provides many benefits to Nusa Lembongan Island, Klungkung, including: (1) It is more cost-effective for promotion, digital marketing is the most preferred, namely in terms of budget, it is indeed more economical. Because promotional tools use digital media, there is no need to re-print brochures. There is no need to also make banners and billboards that are placed along the road, of course, it will cost more. You don't have to make advertisements in print or television media, where the advertising costs are very expensive. Just take advantage of digital media which is currently increasingly diverse to be used as promotional media. Such as using websites, Twitter, Facebook, Instagram, Email, TikTok and many other social media.