Abstract
The social entrepreneur has gained prominence as a cultural figure whose inspirational storytelling promotes a working life good for the self and good for the world. Recent examples of allegedly aspirational but actually malfeasant entrepreneurs, however, have raised public questions about this figure’s promise to unite personal, professional, and public aspirations within a single identity. By critically examining the communication patterns of social entrepreneurs narrating personal and organizational spirituality, this article argues for a shift from inspirational identity narratives that assume an individualist and instrumentalist model of communication to fellowship narratives that assume a collective and participatory model.
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