WONDERFUL INDONESIA: CITRA POSITIF PARIWISATA INDONESIA MELALUI ASEAN TOURISM FORUM 2018 – 2019

Abstract

Tourism is one of the important sectors that support the economy of a country. As an archipelagic country, Indonesia has various attractive tourist destinations for foreign tourists to visit. This is inseparable from Wonderful Indonesia, which is a program of the Indonesian Ministry of Tourism, in realizing a positive image of Indonesian tourism. In 2018, Indonesia's tourism growth showed a good increase. According to a report by The World Travel and Tourism Council (WTTC), Indonesia is ranked 9th in the world, number 3 in Asia, and number 1 in ASEAN, which is ranked at the top of other Southeast Asian countries. Indonesia follows ASEAN The Tourism Forum is a forum between countries in ASEAN which is participated by various tourism industries in it. Indonesia as the best tourism in ASEAN wants to build a positive image through ASEAN Tourism forum 2018-2019. The embodiment of this positive image will use Anholt's three image formation processes, namely strategy, substance, and symbolic action. Through this explanation, this paper will discuss how the image of Indonesian tourism is formed through the role of Wonderful Indonesia, as well as the process through the ASEAN Tourism Forum as a whole. The research method used is a qualitative method through literature reviews on official government documents, scientific articles, and news.