Women’s Porno: The heterosexual female gaze in porn sites “for women”

Abstract

The article deals with a number of Internet sites claiming to specialize in providing pornography for heterosexual women, as a vehicle to examine the nascent “gaze” and visual parameters of heterosexual female sexuality. The focus here is semiotic—looking at visual coding of website images rather than audience reception (i.e., whether heterosexual women are actually the main consumers of women’s porno). Motivation for this decision is discussed. Theoretically, the article draws from Butler’s performative notions of sexuality in anchoring discussion. The remainder of the article does a comparative textual analysis of nine pornographic Internet sites, three of which label themselves “for women.” Findings are as follows: “Women’s porno” fuses the matter and anti-matter of men’s homo- and heterosexual pornography, in the process engendering an active, sexually interested, heterosexual female gaze and typifying Butler notion of “insurrectionary speech.”