Abstract

Introduction. The study of the relationship between women's personal behavioral styles and various aspects of their attitudes to money has become relevant these days because of the forced adaptation of Ukrainians to new conditions of life and professional activity associated with a war in Ukraine. Aim: To analyze the relationship between women's personal behavioral styles and the types of money beliefs and behavior, money attitudes and socio-psychological attitudes in the field of motivations and needs. Methods. J. Hay's "Personal Styles" questionnaire, A. Furnham's "Money Beliefs and Behavior Scale" (MBBS) (modified by M. Simkiv), T. L. Tang's "Monetary Ethics Scale" method (MAS) (modified by M. Simkiv), and "Diagnostics of Social and Psychological Attitudes of the Individual in the Field of Motivations and Needs"). Results. There are positive and negative statistically significant relationships between personal styles ("Parent-controller", "Parent-educator", "Functional adult", "Adaptive child", "Natural child") and types of money beliefs and behavior (money obsession, power, economy, inappropriate behavior with money), monetary attitudes (money as a good, money as an evil, money as a means of achieving success, money as a factor in respect for people, planning expenses, money as a means of achieving freedom and power), as well as socio-psychological attitudes in the field of motivations and needs (process orientation, result orientation, altruism orientation, freedom orientation, power orientation, work orientation, and money orientation). Conclusions. The obtained results can be used in designing training and motivational programs for women in the system of state-run, commercial and public organizations.

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