Women's perceptions of female contraceptive behavior: experimental evidence of the sexual double standard.

Abstract

A social perception study was conducted to examine the effect of the sexual double standard on impressions of a female target. As part of a “social memory” study, 57 female undergraduates read a fictitious woman's diary describing a sexual encounter where the woman provided a condom, the man provided a condom, or the couple had unprotected intercourse. Participants made behavioral judgments and interpersonal judgments about the couple, and rated the female target on several personality traits. Women rated the target's behavior more negatively, and as more inappropriate, when she provided a condom, than when her partner provided a condom. Participants also assumed that the target's partner would feel less positive about her when she provided a condom than if he provided a condom or if they had unprotected intercourse. These results are discussed with respect to the continued existence of the sexual double standard, and its impact on women's contraceptive behavior.