Abstract
This work discusses the concepts of Social Movement and Grassroots Movements applied to the Women´s March that happened in Washington, jan, 21 st , 2017. It brings, also, the documental analysis of the digital communication of this movement in three spheres: national, state wise (Maine) and local, focusing the communication efforts made by a group from Mount Desert Island, in Maine. The results bring what Castells tries to explain about internet serving as an Ágora for Social and Grassroots Movements state theirs voices.
Highlights
This article discusses the concepts of Social Movement and Grassroots Movements applied to the Womens March that happened in Washington, Jan, 21st, 2017
The study being presented here aims to discuss the communication strategies used by the Womens March in general but focusing on the local actions in the town of Bar Harbor in Maine
We are going to analyze if the Womens March can be called a grassroots or social movement, and what kinds of communication strategies are being used by people that participated in the march and some results of those communications
Summary
This article discusses the concepts of Social Movement and Grassroots Movements applied to the Womens March that happened in Washington, Jan, 21st, 2017. We are going to analyze if the Womens March can be called a grassroots or social movement, and what kinds of communication strategies are being used by people that participated in the march and some results of those communications.
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