Abstract
In Western cultures, women's bodies are objectified more so than men's, and other writers have noted the multiple ways that such objectification may negatively impact women's lives. As women's sexual desirability is often equated with physical attractiveness and thinness, it is surprising that previous investigations have not included women's body image self‐consciousness during physical intimacy with a partner. In the current set of studies, a 15‐item measure of the construct was developed and shown to have excellent psychometric properties. Approximately one third of college student women indicated experiencing body image self‐consciousness during physical intimacy with a heterosexual partner at least some of the time. Even after statistically controlling for actual body size, measures of general body image, general sexual anxiety, and general well‐being, scores on the new measure were predictive of heterosexual experience, sexual esteem, sexual assertive‐ness, and avoidance of sexual activity. Results are discussed with regard to implications and directions for future research.
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