WOMEN ROLE IN PROMOTING BUSINESS MANAGEMENT

Abstract

Women entrepreneur are facing several challenges and remain in the low profit, low growth with limited education, lack of skills and business experience, limited access to support services and an adverse regulatory and cultural norm and environment still most women are dependents on their husbands. there is a great need to assess the women role in promoting business management. The study was examining the women role in promoting business management in South Sudan. The research designed was Cross sectional and descriptive approaches used qualitative and quantitative method, the target population was 100 women entrepreneurs and The study sampling size was 50 respondents, using (SPSS version 20.0) for analysis and regression analysis to establish the relationship between the study variables and employ simple random sampling technique. The finding realized that 75% majority was male while female represent 25% of the respondents who have participated. Women suffered from limited rights imposed by some cultural norms in the country. According to the result, 54.2% were singles, 43.8% were married while 2.1% were separated couples. Those who have not married were the majority in reference to this finding result. This implied that the population of unmarried people is higher compare to married population in the country. These implied that women role promoting business management increase consumers’ morale toward quality control has been strongly agreed by 56.3% and subsequently agreed by 37.5% of the respondents. 4.2% were not sure and those who have disagreed made up 2.1% respectively, a majority have attributed the positive impacts of women role in promoting advertisement to increase of consumers’ morale toward quality control. According to finding result, 45.8% and 41.7% leading averages present number of respondents who have agreed, the report revealed the significant of advertisement in marketing of the goods because it can influence and improve consumer interest to buy more products. Since business promotion is among significant tools of the business management, majority of the respondents according to this study had presented positive views in regards to importance of women role in business management. As the modernization of the marketing differ from one Business to Business, majority of the respondents emphasized as mean of reached respective customers. The result pointed out that advertisement plays vital role in shaping business management and satisfaction of the customers through provision of quality and standard level of their products. the most important of which is contribution to existing knowledge, the study yield a desirable benefit that providing direction to business management in South Sudan.