Women politicians in Austria: Still not breaking the media ceiling

Abstract

Abstract The underrepresentation of women politicians in the media is a persistent feature in many contemporary democracies. Gender bias in election coverage makes it harder for women to reach positions of power in politics. Drawing on the special circumstances in Austria during the 2019 election campaign which saw the first female top candidate of a major party and a caretaker government containing equal numbers of men and women and which was led by the country’s first woman as chancellor, we examine the effect of these developments on women politicians’ representation in campaign coverage. We draw on quantitative content analysis of Austrian newspaper articles (N = 16,125) during four national parliamentary election campaigns (2008, 2013, 2017 and 2019). We show that for women politicians the media ceiling is slowly lifting at best, but that positions of power provide the most promising ways to evade gendered media bias.