Women on the Battleground: Does Gender Condition the Use of Negative Campaigning?

Abstract

This article presents the findings of an explorative study examining to what extent and under which conditions gender influences the use of negative campaigning in Western Europe. It advances existing research in two ways. First, it is one of the few empirical examinations to date exploring gender differences in negative campaigning outside the US context. Second, it brings to bear novel data on this topic from British, Dutch and German parliamentary election campaigns between 1980 and 2006. In essence, this study explores whether we can find gender effects on the use of negative campaigning in Western Europe. These effects are less likely to be found in these three Western European countries than in the United States, because we expect smaller candidate effects in parliamentary systems than in presidential systems. The analysis suggests that female party leaders are significantly more likely to “go negative”. However, this difference between male and female party leaders is entirely due to the inclusion of Margaret Thatcher in the analysis. Without her, the difference disappears.