Abstract
<p class="normal">Much has been written about self-promoting communication by women in business, and some about self-promotion and women in academia. However, few studies specifically focus on Women of Color in academia in regard to how their religious backgrounds impact learned self-promotion communication and acclimation to academic culture. This collaborative autoethnography addresses this gap in the literature. Through two of the authors’ life experiences in the Black/African American church and Islamic faith, self-promotion is explored as it relates to their current work in academia.</p>
Highlights
We have known for decades that effective self-promotion is a key to advancement and satisfaction in the workplace, but we have understood that women may “pay a price” for promoting themselves, often risking appearing too aggressive and bold (Rudman, 1998)
The collaborative autoethnography examines the influence of religion, culture, and race on their concepts of self-promotion in academia and their resulting communication behaviors at the university generated by their background and beliefs
Not as often associated with academia, impression management including self-promotion is key to navigating the culture of academia
Summary
We have known for decades that effective self-promotion is a key to advancement and satisfaction in the workplace, but we have understood that women may “pay a price” for promoting themselves, often risking appearing too aggressive and bold (Rudman, 1998). To further “unpack” Women of Color and self-promotion, for the past twenty years there has been an increasing presence of international faculty in the American professoriate in the STEM disciplines but throughout the entire university system (Kim, Twombly, & Wolf-Wendell, 2012) This rapid change in the composition of the American professoriate has ramifications for female international faculty with divergent cultural and religious influences that may play upon women’s views of self-promotion and the navigation of their academic careers. It is within this context that this article presents a collaborative autoethnography focusing on two women of color in the American professoriate—one an international scholar of Egyptian descent and a Black female of Hispanic descent born and raised in the United States. The collaborative autoethnography examines the influence of religion, culture, and race on their concepts of self-promotion in academia and their resulting communication behaviors at the university generated by their background and beliefs
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