Abstract
Gender advertisement is the depiction of stereotypical gender roles presented in billboard advertisements. Advertisers frequently employ gendered presentations to emphasize women's sexual orientation in the advertisements. The present qualitative descriptive research tried to examine the multi-layered significance of billboards advertisements by extension, investigation and explication of intentions, motives and societal practices displayed in billboard advertisements. For this reason, the text of two (2) billboard advertisements were systematically examined employing Fair clough’s Three-Dimensional Framework. These three aspects are description,interpretation, and explanation. The acquired findings demonstrated that both these billboards have underneath connotations regarding gender roles, feminine depiction, and patriarchal notions as significant aspects.
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