Women in Post-World War II America: Portrayals, Stereotypes, and Challenges

Abstract

This essay examines the portrayal of women in post-World War II America, focusing on the perpetuation of gender stereotypes and challenges faced by women in the era. Through historical and visual analysis of primary sources, namely a Coca-Cola poster and the iconic V-J Day in Times Square photograph, the study reveals the complexities underlying societal attitudes towards women during this transformative period. The Coca-Cola poster exemplifies the idealized image of women as submissive caregivers, despite their growing role in the workforce. Similarly, the analysis of the V-J Day photograph unveils the contrast between the perceived romance and the reality of non-consensual interaction, shedding light on the evolving understanding of consent and the limitations of prevailing gender norms. By juxtaposing historical context and visual representation, this research underscores the nuanced interplay between media imagery and the evolving societal roles of women in post-war America. The study contributes to a more comprehensive understanding of the challenges and representations women faced in shaping the post-war landscape.