Abstract
ABSTRACT Poverty alleviation at the bottom of the pyramid hitches, inter alia, on rural women entrepreneurship in emerging and marginalized economies. The study was focused on understanding the influence of cultural orientations (vertical individualism and horizontal collectivism) and peculiar African beliefs (social axioms) of Ubuntu, ancestral relevance and religiosity on rural women’s entrepreneurial intentions. Data was collected from 200 rural women in Zimbabwe. Analysis of data was done using structural equation modeling in Amos. Results revealed significant relationships between cultural orientations and African beliefs, as well as between Ubuntu and entrepreneurial intention. However, religiosity and ancestral relevance were not significantly related to entrepreneurial intention. In promoting rural women entrepreneurship, Governments, Non-Governmental organizations and financial institutions may include culture orientations and Ubuntu in their training manuals and also in screening potential entrepreneurs on loan applications.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
