Women Entrepreneurship In Developed And Emerging Market: Evidence From The Literature In Multidimensional Way

Abstract

The concept of entrepreneurship is widely studied and acknowledged. Over the past three decades, scholarly interest in the field of women entrepreneurship has been expanded. The phenomena of women entrepreneurship are moving towards being more specific for researcher. The purpose of this study is to collate and present a detailed analysis of literature on women entrepreneurs. The paper uses qualitative methodology that is systematic literature review SLR approach in order to critically determine and explore women entrepreneurs for both emerging and developed market from January 2009 to December 2018 based on five dimensions, i.e. challenges, skills, stereotypes, motivations, and financial stability. This review paper concentrates on studies published in master journal list. The study summarizes the findings of 73 articles out of these all articles, 36 articles were on emerging market and remaining 37 articles were on developed market. Findings of the study suggest that women in developing countries should focus more on consistency in their efforts when they embark on the journey of business, as the challenges and stereotypes are usually manageable. The study provides comparative overview of women entrepreneurship. It brings together coherent research literature on women entrepreneurship from multiple dimensions and thus creates a concise body to knowledge.