Abstract
This research examines how women entrepreneurs are creating and recreating the gender structures that both restrict and enable methods for managing work and family demands. Specifically, we identify how entrepreneurial women have designed their businesses and structured their daily lives to mitigate work-family conflict. We develop a theoretical model identifying sites of tension for women as they navigate the work and family domains via a grounded theory approach. We offer implications for how gender, structuration, social cognitive, and border theories may be extended to understand entrepreneurial women's experiences.
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