Women entrepreneurs in tourism in a time of a life event crisis

Abstract

Female entrepreneurship drives tourism development in resource-scarce destinations but little is known about why local women engage in business and what determines their success in a time of a life event crisis. This knowledge is important as it can support policies on regional regeneration and poverty alleviation. This study draws upon the Bourdieu's model of practice with its notions of capital, agents, field, and habitus to examine the experiences of women running tourism enterprises in a destination with the legacy of an anthropogenic environmental disaster, the Aral Sea region. Semi-structured interviews with women entrepreneurs in Uzbekistan (n = 18) and Kazakhstan (n = 15) showcase prevalence of the necessity-based and extrinsic motivations in a time of crisis. Interviews also demonstrate the importance of social capital women entrepreneurs built with such agents of entrepreneurial practice as family, friends, policymakers, employees, and competitors. The original contribution of the study is in revealing how local cultural traditions reinforce various types of capital, strengthen the field of knowledge, and shape habitus of women entrepreneurs in critical times. Another original contribution is in highlighting how the experience of past life event crises has aided in psychological coping of women tourism entrepreneurs during COVID-19.