Abstract
This chapter establishes the value of an ecological radical feminine perspective of women and leadership in public relations (PR) and communication management. It supports a rhizomatic typology of knowledge and professional development and embraces feminine sensibilities of growth, goodness, sustainability, well-being and humility as an ecosophy (wise society) of PR practice. Reluctance to move beyond 20th-century masculine notions of management, leadership, careers and success has frustrated the potential to create a thriving contemporary feminised PR profession. This penalises women’s investment in professional development and inhibits maturing of the practice by favouring androcentric career assumptions that “devalue the feminine.”
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