Witnessing Eva Stories: Media witnessing and self-inscription in social media memory

Abstract

This study examines the relations between memory, social media experience, and testimony in the Eva Stories Instagram project. By conducting a combined visual and multimodal analysis of the stories, as well as a close analysis of the relations between social media experience and testimony, we claim that Eva Stories establishes a new responsive space for remembering the Holocaust. This space enables users to inscribe themselves into mediated Holocaust memory and to become media witnesses through the co-creation of socially mediated experiences. The self-inscription of the user is made possible by three interrelated modes of media witnessing, which continuously evoke user engagement. These new modes, we argue, indicate a new kind of agency in relation to media witnessing: the ability to testify on one’s own present social media engagement with mediated memory, and become a witness to it.