Abstract
Background The Canadian television landscape is a key site through which national identity is expressed and debated. This article examines one such site—the recent CBC hit comedy Schitt’s Creek(2015–)—that depicts economic uncertainty, family, and community. Analysis A textual analysis of the show and a cultural analysis of its production highlight the parallels between precarious Canadian identity and precarious economic conditions in the neoliberal era. Conclusions and implications Schitt’s Creekbuilds on other “retreatist” texts that portray small-community life and family as sites of stability in times of uncertainty. Yet it de-localizes this community from the Canadian context, using stars and the CBC platform, rather than content, to signify place. The author argues that these alternative signifiers of “Canadian-ness” along with a marked shift in tone potentially account for the show’s broad appeal.
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