Abstract
Abstract Consumer behaviour in the groups or organizations used to select and secure services, products, experiences, or innovations and the developments for meeting their needs and their influences on the purchaser and the society. Knowledge of consumers' conditions, factors, and behavioural reasons ensure competitiveness in entrepreneurship. In this paper, the Adaptive Hybridized Intelligent Computational model (AHICM) has developed to analyze consumer behaviour for business development. New products, new beliefs, and psychology for society require a thorough analysis of segments of the market and consumer requirements. Later, in customer behaviour analyzing, companies must implement a reliable, effective, and flexible marketing strategy that guarantees profits and sales. It has attained by the strategic planning and the objective market segment objective based on the computational model. The study results are presented by segmenting respondents by the sustainability factor, determining the impact of sustainability values upon consumers' conduct, and identifying barriers to the transformation of values in action.
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