Abstract
For a long period of time, due to the lack of collateral, high risks, and high bank lending costs, China's rural household financing still facing significant constraints, and the innovation of rural household financing models is relatively behind the innovation of other financial products. In order to solve the problem of rural financing difficulties, this paper combines agricultural big data technology and financial technology to construct a rural financing problem analysis system. Moreover, this paper analyzes the problems of information asymmetry between farmers and financial institutions in the current traditional and innovative financing models of farmers and financial institutions, high thresholds, and inability to take account of information asymmetry and lack of collateral for farmers, and proposes corresponding countermeasures. From the research results of this paper, we can see that the method proposed in this paper has a certain effect which are described in detail.
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