Abstract
The motive of success is not enough. It produces a short-sighted world which destroys the sources of its own prosperity ... A great society is a society in which its men of business think greatly about its function. Low thoughts mean low behaviour, and after a brief orgy of exploitation, low behaviour means a descending standard of life. (Alfred North Whitehead, Lecture given at Harvard Business School, 1932, published in Adventures of ideas, 1933, pp. 119–120)
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