Abstract
ABSTRACT The main objective of this investigation is the evaluation of the demand for mountain tourism at the Pertouli ski-centre and in the surrounding communities of the municipality of Aethikes. The research shows that the contribution of the ski-centre's operation is of significant importance to the development of the surrounding mountainous area. In addition, an examination the factors which affect demand for the ski centre over a period of time reveals that this demand varies according to some factors (income, job), and is stable according to some other factors (skiing or visiting, distance). The visitors are willing to contribute to the landscape conservation by making cash donations and/or active participation in conservation projects.
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