Abstract
Hospitality undergraduates enter today’s workforce plagued by the fear of procuring a job in their chosen hospitality career. Hospitality management graduates’ unemployment rate hovers around an estimated 6.0%. A multitude of studies have been done to examine and explore attractive knowledge, skills, and abilities and attributes needed from quality graduates, but a paucity of studies have been used to understand marketing and presenting tactics for future hospitality graduates. This study seeks to explore strategies and actions that are currently being utilized or that could be designed and implemented to improve hospitality students’ position in their competitive job market. When these favorable strategies and/or gaps are identified, attempts can be made to execute them in future academic programs, which can ultimately enhance hospitality management students’ job placement success. Academic programs can use this information to combat teaching issues that challenge the process of educating 21st-century millennial students.
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